Until recently, many advertisers viewed Google Ads and Facebook Ads in an adversarial way. The two companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that it was necessary for businesses of…
With the rise of TikTok and Instagram Reels, short video content is everything when creating social media content—and that’s why you should use it in your advertising. If you’re a B2C brand already advertising on platforms like Meta, then TikTok is the perfect way to…
