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Until recently, many advertisers viewed Google Ads and Facebook Ads in an adversarial way. The two companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that it was necessary for businesses of…
“In January, 2021, the world’s overall population was 7.83 billion, with 5.22 billion using a mobile phone, 4.66 billion using the internet, and 4.02 billion actively using social media”. – Wearesocial The digital era is here, from mobile and web applications to portable smart devices…
With the rise of TikTok and Instagram Reels, short video content is everything when creating social media content—and that’s why you should use it in your advertising. If you’re a B2C brand already advertising on platforms like Meta, then TikTok is the perfect way to…
While many businesses have transitioned their internal IT systems to cloud services, utilizing servers situated in remote data centers, a substantial number still maintain in-house servers or operate within a hybrid environment that combines both in-house and cloud services. Irrespective of their location, server management encompasses the…
Servers play a vital role in your IT infrastructure. And it’s paramount that you monitor their uptime and general performance to keep that infrastructure at its best. Unfortunately, disgruntled customers could decide to look elsewhere if your web server experiences downtime, runs slowly, is prone to outages, or is…
Optimizing your server enables you to enhance its speed and overall performance. Countless businesses use a variety of techniques to optimize their servers and ensure they meet their websites’ functionality, availability, and accessibility requirements. Server optimization has a direct impact on a website’s main functions, but how…
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